BIZBASH- Eclipse Premiere Lets Fans Camp Out, Drawing Estimated $3 Million in Publicity
Long before The Twilight Saga: Eclipse debuted on June 24, the premiere had the makings of an enormous event: a wildly successful franchise, a media frenzy, and an existing army of rabid fans. And it delivered on all the drama, which began on Monday before the Thursday night screening, when fans started camping out in tents on the Nokia Plaza and news outlets lapped up the spectacle.
Summit Entertainment executive vice president of publicity Eric Kops oversaw the event, tapping Chad Hudson Events —which also produced the premieres of the first two films in the vampire series—for the fan camp management, arrivals coordination, and party production.
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Tags: Bizbash, Chad Hudson Events, Eclipse, Nokia Plaza, premiere, Summit Entertainment, Twilight
